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AUTHORS@GOOGLE: Josh Dorfman and his book, The Lazy Environmentalist

Environmental entrepreneur Josh Dorfman discusses his book "The Lazy Environmentalist" as a part of the Authors@Google series. Josh Dorfman is President and CEO of Vivavi, a company that offers modern style, eco-friendly furniture and home furnishings. He is also the creator, producer, and host of a daily radio show airing live on Sirius Satellite's Lime Radio. This event took place on June 11, 2007 at Google Headquarters in Mountain View, CA.
[courtesy of www.YouTube.com]

Coming 2008...Jetta TDI Cup: Clean Diesel Power

The Jetta TDI Cup series will be sanctioned by the Sports Car Club of America (SCCA) Pro Racing Inc., and will appear at up to eight major racing venues in North America during 2008.

“The Jetta TDI Cup racing series will celebrate Volkswagen’s diesel technology and heritage in motorsports as good, clean fun,” said Stefan Jacoby, CEO, Volkswagen of America, Inc. “Not only will the young drivers gain real-life track experience in a factory-prepared race vehicle, it will allow them to develop their own mindset of today’s clean diesel technology, and foster increased awareness of its advantages in this new era of environmental sensitivity.”

The Jetta TDI Cup shifts gears from the previously announced GTI program, allowing Volkswagen to showcase the power and performance of its new clean diesel technology, available in the upcoming 2009 Jetta TDI sedan and SportWagen. With up to 30 Jetta TDI’s competing in the hands of aspiring, young drivers, this unique motorsport offering will highlight a new, exciting platform of racing that does not currently exist – a full field of clean diesel powered vehicles.

“With the Jetta TDI Cup, Volkswagen has created an amazing platform to develop young drivers and expand their knowledge about clean and quiet diesel technology,” said Robert Wildberger, president and CEO, SCCA Pro Racing, Inc. “We look forward to the series in hopes that it will attract more attention to the drivers and advantages of diesel power.”

Germany Wins With Innovation & Style!

Soon you'll be seeing homes like these popping up in your neighborhood.

Whats interesting is that not only have these German students figured out how to construct and design such an eco-efficient home but they also know who to market their home to. There is no regulator on who can own this type of home. They've kept their markets open to the following:
1st Group: Permanent User. Up to 4 people per home with the possibility of a 2nd floor to be built.

2nd Group: Temporary User. This would be ideal for an investor; it can be temporarily lived in as a vacation home then it can be rented out during the peak vacation seasons.

3rd Group: Mobile User. If your attached to your home and enjoy feeling all the comforts that you have personally invested yet have a career that takes you in different locations you would still be able to relax in your very own home where ever you go. Just take it with you!

We all should start thinking along the same lines. Perhaps we can start believing now that we have seen evidence of what can sustain our earth.

“Action is necessary now, before climate change moves beyond man’s control.”-Norwegian Nobel Committee

Photo Courtesy of:Peter DaSilva for The New York Times

Today, October 15th 2007 is Blog Action Day. As promised and as pledged MEDAshop's blog post today will be a topic about the environment. Here goes...

Gore Shares Peace Prize for Climate Change Work...
Friday, October 12, 2007 Al Gore and The Intergovernmental Panel on Climate Change, a United Nations network of scientists had accepted the Nobel Peace Prize.
Efforts put forth by Al Gore and the United Nations panel have acknowledged that "human activity" is "very likely" to be the responsible party for contributing to Global Warming that has taken effect over the past 50 years. This is just the start of a historical great change that needs to take effect. It is everyone's duty to help sustain the world we live in. It takes small efforts on everyone's part to work towards a better environment for tomorrow. Start today! What will you do today to save our planet?

[sources used: The New York Times, http://www.nytimes.com]

Volkswagen - Dieselution American Tour: Clean Diesel Technology

October 1, 2007
AUBURN HILLS, Mich. – Volkswagen of America, Inc. is launching the Dieselution Tour, a mobile marketing exhibit, to educate the media and the public on advances in clean diesel technology and alternative fuels.

Using interactive displays and exhibits, the Dieselution Tour will highlight current environmental issues and showcase advances in diesel engine technology, design and performance. Starting today, the exhibit embarks on a four-month tour, making stops at events and locations around the United States, including environmental and alternative fuel festivals, auto shows and the 2008 Super Bowl.

"Volkswagen of America considers the Dieselution Tour an important informational resource for everyone concerned about the environment and improved fuel economy standards," said Stefan Jacoby, CEO of Volkswagen of America, Inc. "We want to show Americans that today's clean diesel technology is a quantum leap from the powerplants introduced nearly 30 years ago. This tour aims to change any outdated perception about diesel technology."

"As the diesel car sales leader in the United States, we have worked hard to make our diesels cleaner, quieter and more fuel efficient," Jacoby added. "Once consumers realize that a clean diesel alternative can improve their fuel economy by nearly 35 percent over comparable gasoline engines, we're confident that many drivers will visit their local Volkswagen dealerships."

The Dieselution Tour is centered around a 53-foot-long, double-expandable semi-trailer with exhibits and interactive displays. Elements include an "Alt Fuel/ Alt Film video area; a Dieselab with a series of interactive and video displays; a Diesel Heritage section, illustrating Volkswagen's diesel history and leadership; a Sustainability Station, involving an interactive quiz and a Carbon Footprint Calculator; a Beyond Diesel perspective featuring SunFuel; and a Motorsports display, outlining Volkswagen's recent history and international success in racing diesel vehicles in events like the Baja 500, Pikes Peak, and the Dakar rally.

The Dieselution Tour will also feature the 2009 Jetta TDI, Volkswagen's new, 50-state clean diesel offering. The vehicle is scheduled to go on sale in the U.S. in spring of 2008. Also on display, a 3.0-liter V6 TDI Touareg, the Polo Blue Motion and the oldest Volkswagen diesel in America, a 1977 Rabbit.

Partner/sponsor companies involved in this landmark exhibit are International Truck and Engine Company and CarbonFund.org. a non-profit carbon offset provider.

Signifying Volkswagen's environmental concern, the Dieselution Tour will be certified as CarbonFree by Carbonfund.org. Volkswagen and Carbonfund.org recently announced a partnership to offset one year of carbon emission from each new Volkswagen sold in the U.S. from September, 2007 through January 2, 2008. In return, Volkswagen is working with Carbonfund.org to reforest land in the Lower Mississippi Alluvial Valley (LMAV) in northern Louisiana, a wetland ecosystem that had been largely converted to farmland.

Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world's largest producers of passenger cars and Europe's largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U.S. dealers. Visit Volkswagen of America online at vw.com.
[VW.com:VW Buzz]